Creative Type: How To
How To Ads showcase the product being used by a model or customer. Usually, this also means showing how to use the product in specific steps, but we also include ads that only show a product's usage.
When does this creative type make the most sense?
- If you have a product that has a complicated use case.
- When the use of your product is visually appealing.
- If your product has a daily routine and you want to show the customers' experience using the product, try out "Vlog"-type content.
- If your product category allows for educating your customers about how to use your products better.
What creative formats have the best synergy?
- Filmed video makes it most straight-forward to show how your product is used.
- Add some text overlay and graphic design elements to guide the user through what they see (e.g., split the how to video in specific steps).
- Couple it with user-generated content to make the "How To" more realistic and authentic.
