Creative Type: Humor
Humor Ads assimilate fun user-generated social media content by being playful, clever or using current viral trends.
When does this creative type make the most sense?
- If your audience is up for it! :^)
- By the same token, don't use this creative type if your audience is not up for it or expects your brand to portray a certain level of authority - e.g., luxury brands.
- To make your ads not feel like advertising but to integrate it into the user's feed and make it feel the content they are consuming already.
- To gain sympathy and brand awareness by making your prospects laugh.
- If you have a young audience that follows certain social media trends and is more likely to respond to ads that speak the same language (e.g., TikTok trends).
- If you have a piece of organic and humorous content that went viral (because the point you made hit a nerve) and you want to amplify its reach.
- Keep an eye on your ad's frequency to not tell the same joke over and over again. Enough, we get it!
