Creative Type: Lifestyle
Lifestyle Ads show the product in the real world. They create a story and feeling around how your customers use it in their daily lives.
When does this creative type make the most sense?
- In the apparel and accessories vertical, or niches similar in terms of how the customer uses the product.
- At the top of the funnel to show some action and real people (instead of more product-focused creatives).
- When different demographics or customer avatars prefer to see your product in different contexts.
- To get more attention. Lifestyle ads look more native to social media than most of the other creative types, which helps the thumb-stopping rate and overall attention your prospects give your ad.
- If using your product evokes an emotional or aspirational response. Good lifestyle ads can replicate your customers' feeling when using your product, which might relate to their irrational buying reasons.
- If your product is frequently used in the real world or part of your customer's routine.
What creative formats have the best synergy?
- The Filmed Video format gives you the best way of capturing your product's usage in the real world and the connected feeling your customers might have.
- You might test using Filmed Video on its own or as part of a carousel ad.
- Make sure to create adjusted videos for the 9:16 format to get the best performance - on its own or as part of a carousel ad.
- You can also use image carousels or ad in motion to tell the same story in a series of pictures.
