Lifestyle Ads show the product in the real world. They create a story and feeling around how your customers use it in their daily lives.
When does this creative type make the most sense?
In the apparel and accessories vertical, or niches similar in terms of how the customer uses the product.
At the top of the funnel to show some action and real people (instead of more product-focused creatives).
When different demographics or customer avatars prefer to see your product in different contexts.
To get more attention. Lifestyle ads look more native to social media than most of the other creative types, which helps the thumb-stopping rate and overall attention your prospects give your ad.
If using your product evokes an emotional or aspirational response. Good lifestyle ads can replicate your customers' feeling when using your product, which might relate to their irrational buying reasons.
If your product is frequently used in the real world or part of your customer's routine.
What creative formats have the best synergy?
The Filmed Video format gives you the best way of capturing your product's usage in the real world and the connected feeling your customers might have.
You might test using Filmed Video on its own or as part of a carousel ad.
Make sure to create adjusted videos for the 9:16 format to get the best performance - on its own or as part of a carousel ad.
You can also use image carousels or ad in motion to tell the same story in a series of pictures.
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