Product Ads have their central focus on the product. Who would have guessed?
When does this creative type make the most sense?
When your product has different attributes that you want to showcase closely.
If you are selling a technical product and need to get specific characteristics or details across.
If you want your product to appear more technical, by focusing the shots and/or overall narrative on the product itself.
If you want to show how your product is unique or differentiates from competitors.
As product ads tend to be less emotional and not as lifestyle/community/people-focused, they are better located at the bottom of the funnel and somewhat address the customer’s rational reasons to buy.
What creative formats have the best synergy?
Putting the emphasis of the creative on the product makes stop motion a good option, which is highly engaging at the same time.
When doing promotions where you highlight price reductions on specific products combined with this creative type, Carousel Ads tend to outperform other product ad formats.
If there are steps to the attributes of your product, Carousel Ads are the way to go as well. Alternatively, go with Filmed Video, but make sure to add text overlay or graphic design to guide the viewer through the different sequences.
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